Many see things and ask “Why?” Sometimes I see things and ask “WTF?” That happened last week in I-Corps, a program by the National Science Foundation for entrepreneurs who want to commercialize science.
Background. Humaginarium first tried to join I-Corps in 2016 but was stymied by a stipulation: academic teams only. Three of the four in our fellowship have taught in universities, one has performed large-scale, funded, postdoctoral research, and all are probably too smart for our own good (like most academics). However we’re not an academic team. So Humaginarium did not join I-Corps in 2016.
That stipulation changed in 2017 when NSF quietly announced “Phase 0” (zero). This is 2G I-Corps that admits non academic teams. We stepped up!
Phase 0 is an on ramp to Phase 1, a funded NSF SBIR activity that tests the feasibility of innovations. In a manner of speaking, in Phase 0 we determine if the world wants what we’ve imagined. In Phase 1 we figure out how to build it.
In February 2018 Humaginarium completed a Phase 0 prerequisite named Introduction to Customer Discovery at the University of Michigan. It was terrific! With encouragement from organizers we applied for Phase 0. Then we were stymied again.
Phase 0 teams must bring an “industry mentor” to the program. We found a good one, but he was rejected. Why? Because he was able to commit 60 hours to mentoring, rather than the required 105 hours, during our 6-7 week activity. He was able to spend four days, rather than the required seven days, in remote meetings and travel.
In addition to spending all that time, our mentor must be a senior professional with expertise and connections in industries of interest to Humaginarium: entertainment, health, life science, education. But a mentor isn’t employed or paid by Humaginarium or NSF. There is no compensation.
We’ve begun looking for this genie in a bottle. Startups are all about overcoming obstacles, so we remain optimistic though we’re stymied. Again.