The Peak Geek in the Head Shed is molding beautiful web pages from lumps of clay. Little lumps, because nobody’s going to spend hours reading about Humaginarium. Someday everybody may spend hours with our video games, but they’ll be playing and learning.
Right now there’s a downside to brevity: not enough space to tell a story. The website is for investors, business partners, and the media: people who want to work with us. A few who appreciate what we’re doing may want to know more. Will they have to call to find out?
Not at first. We’re attaching downloads to select web pages, so more details are available immediately online, without cluttering our virtual space. The downloads are:
- Analogs: companies and products that inspire our approach
- Evidence: research indicating our approach works
- Framework: concepts that organize our technical innovations
- Prototype: how things actually work in the first instance
- Business Model: how our company is set up to deliver
- Commercialization: how we’ll do well while doing good
- Pitch: the elevator version, less than 15 slides
- Valuation: what our investors are buying into
Does everybody need to see this material? Not by a long shot. It benefits those who can use it. Us walking the nudge talk. It’s also there to show each other that we’re thinking things through, working things out, sure of our steps and direction, ready to climb the ladder when the roof leaks. There’s nothing like text to prove that we’re actually going somewhere, for those who want to go with us.