Humaginarium has coined a phrase, “scientific entertainment,” that may be worthy of a trademark. It will depend on the reception it gets from three constituencies: consumers, artists, and scientists.
Consumers may view scientific entertainment as an oxymoron; like something Lewis Carroll uncorked with the mad Hatter. Though television stars like Carl Sagan and Neil deGrasse Tyson have famously made science entertaining, it’s entertaining in a public television sense of the word. In other words, not really. More edifying than fun.
Artists may view scientific entertainment as a dialectic; a juxtaposition of two opposing forces that catalyzes a third force, one that is more than the sum of its parts. Art history is full of examples, wherein monumental aesthetics emerge from a close study of nature; for example in the career of Leonardo da Vinci.
Scientists may view scientific entertainment as… well, I don’t know how they’ll view it! Most likely with grave suspicion because scientists, being truth seekers, are often misunderstood or utterly ignored by masses of people who can’t fathom what they’re up to, or even what they’re talking about. Have you noticed that most scientists portrayed in popular culture are mad? A scientist once pointed that out to me, sardonically.
Humaginarium is going to discover how some scientists view scientific entertainment on November 7-10 in Bethesda, Maryland, at a conference of the Diabetes Technology Society. We’ve been invited to join the DTS Startup Company Showcase, and tell a story about scientific entertainment that may win converts, or cause boredom, or maybe get no reaction whatsoever because we seem unscientific. That last outcome would be the hardest to bear.
To explain what we’re up to, we’ll present our first scientific poster. It will express our mission without any of the eye candy or theatrical heuristics that we employ when pitching. Because we are not going there to pitch. We’ll be there to make a case for scientific entertainment as an incredibly powerful medium for health literacy and education, and scientific acumen among the folk. The poster will describe our startup as though it was an experiment to test a hypothesis that regular folks are not dumb, are not oblivious to their bodies and health, and not incapable of understanding and using erudite scientific concepts so long as the information is reductionist and nicely staged.
In addition to a poster, we’ll hand out a flyer, run a slide show for scientists who want more insight, and conduct dozens of stakeholder interviews. As graduates of I-Corps, that part will be déjà vu all over again!
We hope our experience at the DTS Startup Company Showcase will inspire belief in our idea among the hardest of three constituencies to please. Especially because our prototype and proof of concept is named Diabetes Agonistes. We’ll be putting our hearts on the line, kind of like all scientists do when they’re seeking.
Scientific entertainment. Variation on Patroclus, by Jacques-Louis David